Fnatic is shaping the future of brand engagement in youth culture and the ever-evolving world of entertainment. Japan has been a case study for us - a thrilling, dynamic market where we’ve established our presence and made a meaningful impact on the community. In this role you’ll be at the forefront of this journey, connecting brands to the rapidly growing gaming and esports audience.

Already collaborating with powerhouse brands like Sony and Red Bull, you’ll have the opportunity to leverage proven case studies that showcase how Fnatic drives results through esports, social, video, streaming, community, events, and creators. Your role will be pivotal in expanding our roster of world-class partners, bringing even more household names into the fold.

As our first dedicated Partnerships hire in Japan, you’ll take classic rights-holder assets to market while also pioneering new digital media properties to generate revenue through strategic partnerships with top Japanese brands. You’ll work closely with our local esports team, creators and content staff to develop innovative activations that engage our passionate fanbase and showcase the power of Fnatic’s ecosystem.

From new business development to managing key relationships, this role is an opportunity to prove the strength of Fnatic’s brand and fandom in Japan — and play a vital part in scaling our presence in the region.

Please submit your CV in English.

Your mission is to:

• Build a deep understanding of the Japanese market, developing relationships with key decision makers in brands looking to reach youth audiences through gaming

• Ideate, draft and pitch KPI-driven proposals that can deliver results for prospective partners through leveraging Fnatic’s commercial assets

• Own a pipeline of Japanese opportunities to achieve agreed revenue targets, providing regular updates to management on progress and any obstacles you might be encountering

• Work closely with local and HQ (London) based Pro-Gaming, Marketing and other relevant colleagues on planning and execution of activations for partners

• Negotiate contract terms and work with Commercial Operations and Legal to finalise agreements

• Lead on new partner onboarding, and educate Fnatics about the scope and potential of partnership

• Provide best-in-class partner management for assigned Fnatic partners, maintaining strong Partner Health to maximise opportunities for relationships to renew and scale

• Coordinate business reviews with partners, working with internal teams to best showcase partnership performance through data and market insights

• Explore opportunities across the business on a regular basis to identify new opportunities to over-deliver or expand the partnership

• Lead on ad-hoc Partnership projects as directed by your manager

We're looking for:

• Background in the selling and delivery of digital media properties for rights-holder(s), directly or via agency

• Strategic thinking on how brands can engage with youth audience to achieve their marketing objectives

• Compelling presenting skills and a natural rapport with people

• Track record of over-achievement in sales and commercial relationship management

• Honesty in self-evaluating and a desire for constant improvement

• Creativity and ability to participate in and lead ideation

• Someone who thrives with autonomy in a delivery-focused environment

• Excellent written and verbal communication in English and Japanese, additional languages desirable

Diversity, Equity & Inclusion: #AlwaysFnatic

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad.

We know that applying for jobs can be daunting - but be assured that at Fnatic:

• Who you are, and how you identify has no impact on our selection process

• We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you

• We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.

About us

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.

Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.

Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.